Before Engin8
Nordic Lifting was an established powerhouse in the fitness and gym equipment category, but even giants face plateaus. Despite their strong brand history, their Amazon advertising performance had begun to stall.
Rising CPCs across the board meant their legacy campaigns were burning through budget with diminishing returns. Their creative assets, while professional, had become “background noise” in an increasingly crowded marketplace where competitors were using more dynamic, AI-optimized visual storytelling.
Key Challenges
- Dated Creative: Existing imagery failed to stand out against newer, more aggressive competitors.
- Plateaued ROAS: Advertising spend was increasing while sales remained flat, leading to squeezed margins.
- Scattered Messaging: The brand story wasn’t consistent across different product tiers and listing types.
- Inefficient Testing: Creative updates were slow and based on intuition rather than data-driven iteration.
The Process
Engin8 stepped in as the “quiet engine” to overhaul the visual strategy. We didn’t just guess what would work; we used our AI-driven analysis tools to map out exactly where the friction was in their customer journey.
We completely rebuilt their visual story from the ground up. This included a radical redesign of their Main Images to maximize CTR (Click-Through Rate) and a total refresh of their Product Gallery to address the specific objections our data uncovered.
Every new asset was subjected to rapid creative testing, allowing us to lock in winners and discard underperformers within days rather than months.
Implementation: Turning AI Strategy into Scroll-Stopping Video
We leveraged AI-powered creative tools to transform the Nordic Lifting brand story into high-impact video assets specifically engineered for Amazon’s competitive, scroll-heavy environment.
Implementation Strategy
- Create attention-grabbing video ads tailored to Amazon’s scroll-heavy feed.
- Use AI tools to rapidly script, generate, and iterate.
- Test multiple hooks, angles, and layouts.
