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Amazon & TikTok Shop insights — Engin8
Insights

Written by the people running the accounts.

Not a content team writing about marketplaces from the outside. Everything here comes out of work we're doing this month — what broke, what we changed, and what it cost to find out.

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Engin8 insights — editorial & start here
The editorial rule

If we haven't done it, we don't write about it.

Most agency blogs are keyword inventory. Ours exists to answer the questions we get asked on calls — usually because we got the answer wrong somewhere first and had to work out why.

Which means the coverage is uneven on purpose. There's a lot on Amazon operations because that's the deepest practice. There's less on TikTok Shop because the channel is younger and we'd rather publish nothing than publish a guess.

  • Written by operators. The person who ran the account writes the piece, or is interviewed for it.
  • No invented numbers. Where we cite a result it comes from a real account, with the period and baseline stated.
  • We name what didn't work. The failure modes are usually more useful than the playbook.
  • Updated, not abandoned. Marketplace mechanics change. Posts that go stale get revised or retired rather than left to rot.
See the measured results →
Start here

Reading by where you are.

Fourteen articles is a lot to browse. These are the paths people actually take.

01
Running Amazon in-house

The account is growing and something is slipping

Start with operational debt, then the dashboard piece, then the AI signal article. Together they explain why more reporting doesn't fix an execution problem.

Amazon Full Service →
02
Evaluating agencies

You're about to hire someone

Read the seven red flags first — it's the one written against our own interest. Then the full-service comparison to work out what the scope should even include.

How we report results →
03
Running an agency

Clients want marketplaces and you don't run them

The two white-label pieces cover the build-versus-buy maths and the diligence questions worth asking before you put your brand on someone else's delivery.

Back office & white label →

Reading about it is slower than being shown.

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