Collagen Brand
Comprehensive Creative Overhaul & Marketplace Strategy
The Challenge
A premium Collagen brand was struggling with high customer acquisition costs (CAC) and low conversion rates. Their digital shelf presence across their Amazon Storefront was fragmented, with imagery that failed to communicate the science-backed benefits of their specific peptide formula.
The Strategy
Engin8 implemented an Operator-Led Execution plan focused on visual storytelling:
Technical infographic stack designed for mobile conversion.
- Hero Image Optimization: Developed high-impact 3D renders to dominate search results.
- Educational Infographics: Created “Benefit-First” images highlighting bioavailability.
- Lifestyle Content: Produced UGC-style video assets for TikTok Shop.
Performance Results
+42%
Conversion Rate
Conversion Rate
-28%
Reduction in ACoS
Reduction in ACoS
A+ Content Transformation

