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Collagen Brand Lifts CVR 42% and Adds $42K/Month Without Touching Ad Spend

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Four principles that guide how we think, build, and operate for our partners.

Collagen Brand

Comprehensive Creative Overhaul & Marketplace Strategy

The Challenge

A premium Collagen brand was struggling with high customer acquisition costs (CAC) and low conversion rates. Their digital shelf presence across their Amazon Storefront was fragmented, with imagery that failed to communicate the science-backed benefits of their specific peptide formula.

The Strategy

Engin8 implemented an Operator-Led Execution plan focused on visual storytelling:

Collagen Product Infographics

Technical infographic stack designed for mobile conversion.

  • Hero Image Optimization: Developed high-impact 3D renders to dominate search results.
  • Educational Infographics: Created “Benefit-First” images highlighting bioavailability.
  • Lifestyle Content: Produced UGC-style video assets for TikTok Shop.

Performance Results

+42%
Conversion Rate
-28%
Reduction in ACoS

A+ Content Transformation

Amazon A+ Content Layout